Contractor lead funnels

Double Your Business WithVisual Funnels

Launch your interactive branded sales funnels in 30-minutes with market-leading conversion rate tools, built for your trade, customized for you. No design or coding skills required, not even an existing website.

A live preview of the Blackstone project studio: a customer shapes a pergola: structure, style, comfort add-ons, finishes, budget, and timeline, and the 3D model, price, and progress build live, step by step, in the same tool a contractor’s customers would use.

The New Industry Norm

  • Qualified leads. Scored A-D before they reach you
  • Real 3D, not a form. Customers design what they want
  • Instant estimates. A real budget range on the spot
  • Full project context. Vision, budget, timeline, area
  • Service-area aware. Only jobs in the zones you serve
  • Your brand, not ours. Your name, colors, and logo
  • No pressure to buy. They explore at their own pace
  • Works on any device. Phone, tablet, or desktop
  • Embed it anywhere. Drop it onto your site
  • Lead delivery options. Inbox, dashboard, or webhook
  • Fewer junk leads. Out-of-area & under-budget filtered out
  • Call the right ones. Every lead gets a recommended action
  • Budget-fit projects. Measured against your minimum job
  • Done for you. We build, brand, and host it
  • Lead notifications. A note the moment one comes in
  • Performance insights. Views, starts, and completions
  • Shared team inbox. Your whole crew, one view
  • Assign & follow up. Hand leads to the right rep
  • Notes & activity log. Every touch on record
  • Spot the drop-offs. Step-by-step funnel view
Maximize your growth

Your sales funnel is killing your close rate and costing you money. Most funnels are boring, static forms that demand details before delivering value, turning away your leads before they engage. High Roads Conversion Studios flip that script: fast, interactive, and personalized funnels built to turn visitors into ready-to-act leads.

Turn interest into qualified leads

Capture project details, budget, timeline, and lead quality.

See exactly what’s working

Analyze your lead data, see what’s working without guessing.

Automatic lead scoring

Make sales easy, know more about your lead before you respond.

Identify leads in your area

Every lead’s location is matched against your service area, so you can prioritize jobs.

Branded emails, sent for you

Every new lead triggers an on-brand email to your customer and a summary to your team.

New lead notifications

Respond faster to warm leads with instant email notifications to your sales team.

Scroll to qualify a lead.

Lead workspace

Every Sales Funnel Needs a Conversion Studio

Manage your leads in your existing CRM or the Conversion Studio workspace. Every lead arrives scoped, scored, and ready for your team to work.

Funnels for Contractor Services

Pergola Design
Kitchen Remodeling
Patio Enclosures
Backyard Design
Growth pricing

Pricing That Scales with You

A funnel is your branded sales page where visitors are guided through their project, get an estimate, and submit a sales request. You pay a one-time build fee to set up each funnel, plus a monthly fee to run it. Leads are unlimited, and adding more funnels lowers what you pay per funnel.

$3,500 build per funnel + $750/mo · each additional funnel + $350/moBuild is upfront per funnel. Platform is billed every month per funnel.

One-time costs$3,500fromper funnel
Platform$750/month+$350 per additional funnel
Year one$12,500totalbuild + 12 months
Year two+$9,000/yearplatform only
1Funnel
Pay annually and skip two months of platform fees. Works on every funnel in your account.

Features Built for Growth

Every funnel ships with the core platform below. No tiers. Add premium options (custom domain, no platform attribution) or extra usage only when you need it. See the breakdown for the full list.

  • Interactive project StudioVisitors build the job on your branded page before they contact you. No blank form, no guessing what they want.Self-serve quoting on your branded page before they reach out.
  • Automatic lead scoringLeads come in ranked so your crew works the best ones first. Scored on budget, timing, job size, and service area.Grading built in so hot leads surface immediately.
  • Unlimited captured leadsYour price is based on how many funnels you run, not how many people fill them out.Lead volume is unlimited. You pay for funnels, not leads.
  • Instant lead alertsKnow the second a lead comes in. The job details are attached so you can call while they are still hot.Get notified the moment a lead lands, project included.

  • FeatureIncluded
    Hosted page and website embedGo live on a hosted page, or drop a single embed into the site you already have.
    Branded customer emailsCustomers receive a polished summary in your branding as soon as they submit.
    Service-area checkAutomatically flags which leads fall inside the areas you serve.
    Private client dashboardEach lead opens to the customer's selections, photos, contact details, and the score behind its grade.Every captured lead lives in one dashboard with the details you need to follow up.
    Webhook-ready lead deliveryStandard webhooks with automatic retries, so a lead is never dropped if your endpoint is briefly down.Connect your CRM once and receive each lead with full project details attached.
    Performance visibilitySee which flows, steps, and sources turn visitors into jobs.
    CSV exportDownload any slice of your leads to CSV whenever you want.

    Premium add-ons

    Add-onBaseAdd-on
    Custom domainPoint your funnel to your domain, and send customer confirmations from your company email.BasePlatform subdomainAdd-on$39 / mo + $99 setup
    Remove platform attributionHide "Powered by High Roads" on funnel pages and confirmations.BaseShown on funnel surfacesAdd-on$19 / mo

    Usage add-ons

    Add-onIncludedThen
    Customer email sendsEmails sent through your funnels and workspace.Included2,000 / flow / moThen$10 / 1,000
    Team seatsGive your team their own secure logins.Included3 per workspaceThen$15 / seat / mo
    Media storageProject photos and estimate media.Included5 GB / flowThen$2 / 5 GB

    Roadmap

    In development. Not available to purchase yet.

    Add-onStatus
    Automated follow-upsSet-and-forget nurture emails for leads still deciding.Coming soon
    Online bookingLet customers book a consult right from the funnel.Coming soon
    In-funnel financingMonthly payment ranges displayed as part of the build experience.Coming soon
    SMS lead alertsSMS pings when a lead is ready for follow-up.Coming soon
    AI photo and visual transformsAI-powered photo enhancements inside your visual builder.Coming soon
    • Build Fee Upfront
    • 6-Mo Minimum, Monthly After
    • Annual, 2 Mo Free
    • 30-Day Launch Fixes
    • Leads Never Metered

Start Earning More LeadsLive In Days.

Build fees are starting points. A flow that needs more than a standard build is quoted higher per flow, before any work begins.

Frequently Asked Questions

  • You get a done-for-you funnel: the visual builder, hosting, your branding, and lead delivery. Customers configure and price their project before they submit. Each lead arrives with full scope, selections, budget range, timeline, service area, contact details, and a grade. Leads notify you instantly and land in your High Roads Conversion Studio workspace, or flow to your CRM through a webhook.

  • A contact form asks for a name and hopes for details. A lead-gen ad buys you a name from someone who may never have seen your work. Your funnel works differently: the customer configures and prices their project on your site first, then submits a scoped brief with real selections and a budget range. You are not buying lists or chasing vague inquiries. You are converting visitors you already have into calls you are ready to take.

  • No. We build and run the funnel for you. You can still change the things customers see, like your labels, your prices, and your branding. When a customer finishes, you get a notice right away with the full project details. Send the lead to your CRM, or work it in the High Roads Conversion Studio workspace, where your team can review, assign, and follow up. From there, add the funnel to a page on your current website, plug it into a step in your ad flow, or use it as your new website. You do not need to learn a builder or admin tool.

  • Here is the real timeline. Step one: about 30 minutes filling out our onboarding form with how you sell and what you need captured. Step two: we build your funnel in 2 to 7 business days. Step three: you review the version we send and approve it. Once approved, you are live, unless something is still pending on your side, like branding assets or details you chose to add later. Two revisions are included with your build. They are refinements, not a full restart. Revisions usually land in 1 to 2 business days, and we extend that when the request needs it.

  • Early Access pricing is $3,500 to set up and $750 a month, locked in for early clients. That covers the build, hosting, maintenance, lead alerts, and your workspace. There are no per-lead fees. Need a second funnel for another service? Additional funnels are $3,500 to set up and $350 a month each.

  • You can try the customer experience before you commit. Visit our demo gallery and open any trade demo. Configure a project, watch the price range change, and see the kind of brief you would receive. It is the real funnel experience, not a slideshow.

  • Pick the path that fits you. Book a funnel audit to schedule a Google Meet funnel audit. Reach out through our contact page. Or email hello@highroads.io. We look at your trade and market, then set up your access and email your onboarding link. The onboarding form covers how you sell, what you charge, and any docs that help us build your funnel. You can complete the whole onboarding without a call. Book a funnel audit is there when you want a live conversation first.

Schedule Your Audit

In a short audit we will map where your current funnel is losing ready-to-buy projects, then show you what a branded Conversion Studio would look like for your trade, market, and pricing.

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