Itemized estimate
- IncludedStructure
Freestanding pergola
A freestanding pergola carries its own load on four (or more) posts, so it can become a destination anywhere in the yard: a pool cabana, a dining pavilion, a fire-lounge. It needs deeper footings and more material than an attached build, which is why it’s the premium starting point most luxury backyards begin with.
Included in your base at no added cost - $16,000Size
Medium
About 224 sq ft, the most popular size, with room for both a dining table and a lounge zone. Roughly double the materials and framing of a small build, which is reflected in the base.
~14 × 16 ft≈ 224 sq ft- Seats
- ~6-8
- Best for
- Dining + lounge
Base structure · $16,000 - IncludedPosts
Square
Clean modern columns.
Included in your base at no added cost - IncludedFootings
Standard footings
Standard concrete pier footings sized to local code, included in the base for most soil and frost conditions.
Included in your base at no added cost - IncludedMaterial · Standard
Cedar
Cedar is a warm, naturally rot- and insect-resistant softwood, the go-to for outdoor structures. It’s our standard material, so it sets the baseline with no upcharge.
- Durability
- Rot & insect resistant
- Upkeep
- Low, re-seal every 2-3 yrs
- Tier
- Standard
Included in your base at no added cost - IncludedMaterial
Natural seal
Clear coat, shows the grain.
Included in your base at no added cost - IncludedMaterial
Concealed
Hidden fasteners, clean lines.
Included in your base at no added cost - IncludedRoof
Louvered slat
Slatted blades that throw striped shade and let air through. Choose fixed blades or add a pivoting, motorized louvered roof that tilts from fully open to watertight. The base slatted roof is included at no extra cost.
- Shade
- Open to 100%
- Cost
- Included base
Included in your base at no added cost - IncludedRoof details
Standard
The classic balance.
Included in your base at no added cost - IncludedRoof details
Fixed slats
Fixed slatted blades set at a single pitch. Simple, timeless, and included with the structure.
Included in your base at no added cost - +$1,500Add-ons
Integrated lighting
Low-voltage LED runs recessed into the beams with warm downlights washing the space below. Open up Advanced to tune the count, color temperature, and controls.
- Power
- Low-voltage
Optional upgrade · +$1,500 - +$700Lighting
Balanced
Even, usable light.
Optional upgrade · +$700 - IncludedLighting
Warm (2700K)
Cozy, golden.
Included in your base at no added cost - +$200Lighting
Dimmer
Set the mood.
Optional upgrade · +$200 - IncludedLighting
In the beams
Recessed, architectural.
Included in your base at no added cost - IncludedFlooring & furnishings
Existing patio
Build over what’s there.
Included in your base at no added cost - IncludedFlooring & furnishings
None
I’ll bring my own.
Included in your base at no added cost - IncludedFlooring & furnishings
None
Not provided
Included in your base at no added cost
When a Homeowner Hits Send,This Is What Your Team Opens
Your customer builds their project above, on a tool that carries your brand. The second they hit send, it lands here, scored and ready for your team to call.
Pergola Design
Freestanding pergola · Dallas · 4.2 miThe score and next step lock in the moment budget, timeline, and ZIP are answered, watch it land as the design finishes.
- Budget—
- Timeline—
- Service areaAdd a ZIP
- Structure
- Freestanding pergola
- Size
- Medium · ~14 × 16 ft
- Posts
- Square
- Footings
- Standard footings
- Material
- Cedar · Natural seal · Concealed
- Roof
- Louvered slat
- Roof details
- Standard · Fixed slats
- Lighting
- Balanced · Warm (2700K) · Dimmer · In the beams
- Flooring & furnishings
- Existing patio
Live demo: the top row is the design you just built above. No real lead is created.
They design it
The homeowner builds and prices their project in your branded configurator, then drops their contact in Step 5.
We score and route it
High Roads scores fit, ranks it against your pipeline, and routes it to the right rep in seconds.
You call a ready-to-act buyer
It lands in the workspace above with a price range, full specs, and a recommended next step, so you just call.
Pergola Design tool for contractors
Turn pergola browsers into scoped, ready-to-quote leads
This Pergola Design demo lets a homeowner build their project in 3D before they ever call you. They choose freestanding or attached, set the size and posts, and spec the roof, from fixed or motorized louvered blades to a shade canopy or a gable pavilion. Then they layer in lighting, heaters, a fire feature, privacy screens, and even a built-in grill island. You receive a lead with every selection, a preliminary budget range, a timeline, and a ZIP code, not just a name and a vague note. Instead of a blank contact form, you get a project you can quote.
Frequently Asked Questions
Every lead includes the homeowner's selected size, roof system, and add-ons, plus a budget chip, a timeline, and a ZIP code. The Studio scores each lead on timeline urgency and project scope, so you can see at a glance which freestanding fire-and-spa builds to call first and which are still exploring.
Yes. The configurator is data-driven, so placement, sizes, materials, roof systems, the outdoor kitchen stage, and add-ons like louvered roofs or privacy screens can be tuned to your real catalog. The figures shown are preliminary demo language to anchor scope, never a binding quote to the customer.
You get the full spec the homeowner configured: freestanding or attached, footprint and footings, material and finish, the exact roof choice, and each selected add-on down to fire fuel, heater count, and grill island layout. It arrives as a structured summary, so your estimator starts from a real scope instead of a callback to ask basics.
High Roads Conversion Studio builds, brands, and hosts a Studio like this one for your company, then you embed it on your site. Homeowners configure their pergola there, and scoped leads flow to you with all of their selections attached.
No. High Roads Conversion Studio builds, hosts, and maintains the pergola tool for you. There is nothing to install and no 3D modeling on your end. You receive scoped leads while we keep the configurator running and up to date.
Their full configuration is packaged into a lead and delivered to you right away, with every selection, the budget range, the timeline, and the ZIP code attached, so you can follow up while the project is still fresh in their mind.


