Terms of Service

The High Roads Conversion Studio (the “Service”) is operated by High Roads M&G 1337 LLC d/b/a High Roads (“High Roads,” “we,” “us,” or “our”). These Terms of Service (“Terms”) govern your access to and use of the Service and the High Roads website.

You can reach us about these Terms any time at terms@highroads.io, or by mail at the address in the Contact section below.

High Roads provides configurable, white-label project funnels (“Studios”) that contractors, remodelers, and other businesses run on their own sites to capture, qualify, and route project inquiries. The Service may also include a workspace dashboard, lead notifications, and tools to send qualified inquiries to systems a business configures.

The demos on this website are illustrative. They are designed to showcase the experience and create no real leads, accounts, or commitments; details entered in a demo are not sent to a business or retained as a real submission.

By accessing or using the Service — or by authorizing or allowing anyone to use it on your behalf — you agree to these Terms. If you are entering into these Terms for a company or other organization, you represent that you have authority to bind that organization, and “you” refers to that organization.

If you do not agree to these Terms, do not use the Service.

Access to the workspace side of the Service is provisioned by High Roads — it is invite-only, and there is no public self-registration. A workspace may have one or more administrators who can invite additional authorized users and manage settings.

• You are responsible for the activity of every administrator and authorized user in your workspace, and for ensuring they are permitted to act on your behalf.
• You must keep sign-in credentials and access links confidential and notify us promptly of any unauthorized access or use.
• Administrators are responsible for the settings they configure, including external lead destinations and notification recipients.

The Service is a tool you use to engage people who choose to share their project details. You are responsible for how you use it and for your relationship with the people who reach you through it. In particular, you agree that:

• You are responsible for your own follow-up, calls, texts, and email to the people who submit project requests to you, and for obtaining any consent those communications require.
• You are responsible for using lead, contact, and project information lawfully, including compliance with applicable marketing, telemarketing, messaging, privacy, and consumer-protection laws.
• You will provide your own privacy notices and honor your own customers’ privacy choices where the law requires it.
• You are responsible for the content, branding, and claims you put into a Studio, and for ensuring you are entitled to use them.

When someone completes a Studio, the Service processes the information they provide — such as their name, contact details, project selections, and location — to qualify the inquiry and route it to the business it was intended for.

As between you and High Roads, the business that receives an inquiry controls how that information is used after delivery, including all subsequent follow-up. High Roads processes this information as a service provider / processor to operate the Service and deliver inquiries to you; you act as the controller of that information for your own business purposes and are responsible for what you do with it. You grant us permission to process and subprocess lead data as needed to provide the Service. See our Privacy Policy for how we handle information.

When using the Service, you agree not to:

• Send spam or unsolicited messages, or otherwise misuse contact information.
• Collect, submit, or process information unlawfully, or without a permitted basis to do so.
• Scrape, harvest, or bulk-extract data from the Service, or abuse its features.
• Attempt to gain unauthorized access to the Service, other workspaces, or any account, system, or data.
• Reverse engineer, decompile, or attempt to derive the source code or underlying structure of the Service, except where this restriction is prohibited by law.
• Interfere with or disrupt the integrity or performance of the Service, including by introducing malware or by probing, scanning, or load-testing it without our consent.
• Use the Service to violate any law or regulation, infringe anyone’s rights, or misrepresent your affiliation with High Roads or any third party.

We may investigate and take appropriate action — including suspending or terminating access — for conduct that violates this section or that we reasonably believe is harmful to the Service, its users, or others.

Paid use of the Service is provided under the plan, fees, and billing schedule in your signed order form, statement of work, or invoice (your “Order”). These Terms apply to every customer; your Order adds deal-specific scope and pricing. Unless your Order says otherwise:

Phase 1 — founder-led customers. If we onboard you directly (not through self-serve online signup), billing is handled outside the app — for example through invoicing and a payment method on file. Typical Phase 1 commercial terms:

• Initial term: a six-month minimum commitment, then month-to-month until cancelled.
• Setup fee: due on receipt before we begin work; non-refundable once work has started. More complex or custom scope may require a higher setup fee stated in your Order.
• Monthly platform fee: due on receipt before launch; recurring monthly from your launch date.
• Payment method: you keep a valid payment method on file; recurring charges run automatically on the billing schedule in your Order.
• Failed payment: if a charge fails, you have fifteen (15) days to resolve it. During that period we may disable live funnel delivery (hosted pages, embeds, and lead notifications) until payment is current. Dashboard access may also be suspended if payment remains unresolved.
• Cancellation: after the initial term, either party may cancel on thirty (30) days’ written notice. Fees already paid are not prorated for the current billing period.

Phase 2 — self-serve online signup (when available). If you sign up through our website, billing may be processed through an online payment provider (such as Stripe). Subscription terms shown at checkout — including renewal, cancellation, and payment failure — apply in addition to these Terms.

• Fees are stated exclusive of taxes; you are responsible for applicable sales, use, or similar taxes.
• Except where required by law or expressly stated in your Order, fees already paid are non-refundable.
• We may update fees for a future term with advance notice as stated in your Order or at checkout.

Unless your Order says otherwise, we include a thirty (30) day launch correction period beginning on your go-live date. During that period we will make reasonable corrections to the delivered funnel configuration, branding, and routing defects covered by your Order.

The correction period does not include new features, additional funnels, vertical changes, scope expansion, or redesigns outside what was agreed in your Order. Those require a change order and may incur additional fees.

Unless your Order says otherwise, each paid funnel includes standard usage allotments. Captured leads and lead-alert emails to your workspace are unlimited — we do not charge per lead.

• Submission confirmation emails (transactional messages to people who complete your Studio): 2,000 included per funnel per month; then $10 per additional 1,000 sends.
• Team seats: 3 included per workspace; then $15 per additional seat per month.
• Media storage: 5 GB included per funnel; then $2 per additional 5 GB.

Overage is billed on your next invoice or charged to the payment method on file. We may measure usage manually during Phase 1; automated metering may apply in later releases.

We may offer a referral program from time to time (see our referral program or your Order). Unless we state otherwise in writing for a specific promotion:

• A qualified referral is a new business customer who signs an Order and pays the setup fee through your referral link or code.
• Referrers earn $500 in account credit per qualified referral, applied to their own Service fees. Credits stack; there is no cap unless we say so in writing.
• Credits have no cash value, are non-transferable, and may not be exchanged for cash.
• We may modify, suspend, or end the program, or reject referrals we reasonably believe are fraudulent, self-referrals, or abusive.

We use commercially reasonable efforts to operate the Service, but we do not provide an uptime SLA, a response-time SLA, or a minimum lead volume unless your Order expressly states one. Planned maintenance, third-party outages, and events outside our reasonable control may affect availability.

To operate the Service, High Roads relies on reputable third-party providers — for example, hosting and infrastructure, database storage, email delivery, analytics, security, and integration providers. These providers process information on our behalf so we can run the Service, and we use commercially reasonable safeguards in selecting and working with them.

The Service may also let you connect or interoperate with third-party tools you choose. Your use of a third-party tool is governed by that third party’s terms and policies, and High Roads is not responsible for third-party services we do not control.

You and your administrators can configure the Service to send lead and project data to external systems you control — for example, an HTTPS webhook receiver or a connected tool. Depending on what is available, these may include automation platforms, CRMs, team messaging, or productivity tools.

When you configure an external destination, you direct High Roads to send data there on your behalf. High Roads is not responsible for how a receiving system handles the data once it leaves the Service, and we do not guarantee delivery to, or the availability, accuracy, or behavior of, any third-party receiver. You are responsible for choosing your destinations, for the security and configuration of the systems you connect, and for your use of the data once delivered.

High Roads sends operational and transactional messages as part of the Service — for example, sign-in links, lead notifications to a workspace, and submission confirmations to people who complete a Studio. These messages are part of using the Service.

Any marketing or commercial follow-up you send to the people who reach you through the Service is your responsibility, and you are responsible for complying with the laws that apply to it, including consent and opt-out requirements.

The High Roads website and Studios use cookies and similar technologies, and load analytics tools only after consent where applicable. How this works — and the choices available to visitors — is described in our Privacy Policy.

The Service — including its software, design, content, and the High Roads name and logo — is owned by High Roads or its licensors and is protected by intellectual-property laws. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable right to use the Service for your business. These Terms grant you no rights in our trademarks or branding except as needed to use the Service, and you retain ownership of the content and data you provide.

If you send us ideas, suggestions, or feedback about the Service, you grant High Roads a perpetual, irrevocable, royalty-free right to use it to improve and develop our products and services, without any obligation to you. Feedback is given voluntarily and is not confidential.

If either party shares non-public information that is marked or reasonably understood to be confidential, the receiving party will use it only to perform under these Terms and will protect it with at least reasonable care. This does not apply to information that is public, already known, independently developed, or required to be disclosed by law.

The Service is provided “as is” and “as available,” without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement, to the maximum extent permitted by law. Without limiting that, High Roads does not warrant or guarantee:

• any particular number, quality, or value of leads;
• any particular revenue, sales, or business results;
• that the Service will be uninterrupted, timely, secure, or error-free; or
• the availability, delivery, or performance of any third-party integration, receiver, or external destination.

To the maximum extent permitted by law, High Roads will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business, arising out of or relating to the Service, even if advised of the possibility. To the maximum extent permitted by law, High Roads’s total liability for all claims relating to the Service will not exceed the amount you paid us for the Service in the twelve months before the event giving rise to the claim.

You will defend, indemnify, and hold harmless High Roads and its personnel from and against any third-party claims, damages, losses, and reasonable costs (including attorneys’ fees) arising out of or related to your content, your use of the Service, your follow-up and communications with the people who reach you through it, the external destinations you configure, or your breach of these Terms or of applicable law.

You may stop using the Service at any time. We may suspend or terminate your access if you breach these Terms, if your account is used in a way that risks harm to the Service or others, for non-payment, or as needed to comply with law or protect the Service. We will use reasonable efforts to provide notice where practical. On termination, your right to use the Service ends. You may request an export of lead data from your workspace within a reasonable period after notice of termination; after that, we retain or delete data as described in our Privacy Policy. Sections that by their nature should survive — such as fees owed, intellectual property, disclaimers, limitation of liability, and indemnification — will survive.

We may update these Terms from time to time. When we do, we will revise the “Last updated” date above, and material changes will take effect when posted. Your continued use of the Service after changes take effect means you accept the revised Terms.

These Terms are governed by the laws of the State of Texas, without regard to its conflict-of-laws rules. You and High Roads agree that the exclusive venue for any dispute relating to these Terms or the Service will be the state or federal courts located in Tarrant County, Texas, and each party consents to the personal jurisdiction of those courts.