Contractor funnel pricing

Calculate Your
Payback Period

The typical value of one signed project.

1

One funnel per project type you want more of.

Pays back its first year in

Less than oneExtra job.

High Roads Conversion Studio pays for itself in less than one extra job a year.

Your plan
$3,500 to build, then $750 a month.
Each month
Under one extra job covers the monthly fee.
+30%

Your estimate, adjust to your reality.

+20%

Your estimate, adjust to your reality.

  • 2.2Added jobs per month
  • $33,600Added revenue per month
  • $32,850Net after High Roads
  • 45xReturn on spend
  • Under a monthPayback of the build

Estimates use your numbers and the assumptions above. They are not a guarantee.

Growth pricing

Pricing That Scales with You

A funnel is your branded sales page where visitors are guided through their project, get an estimate, and submit a sales request. You pay a one-time build fee to set up each funnel, plus a monthly fee to run it. Leads are unlimited, and adding more funnels lowers what you pay per funnel.

$3,500 build per funnel + $750/mo · each additional funnel + $350/moBuild is upfront per funnel. Platform is billed every month per funnel.

One-time costs$3,500fromper funnel
Platform$750/month+$350 per additional funnel
Year one$12,500totalbuild + 12 months
Year two+$9,000/yearplatform only
1Funnel
Pay annually and skip two months of platform fees. Works on every funnel in your account.

Features Built for Growth

Every funnel ships with the core platform below. No tiers. Add premium options (custom domain, no platform attribution) or extra usage only when you need it. See the breakdown for the full list.

  • Interactive project StudioVisitors build the job on your branded page before they contact you. No blank form, no guessing what they want.Self-serve quoting on your branded page before they reach out.
  • Automatic lead scoringLeads come in ranked so your crew works the best ones first. Scored on budget, timing, job size, and service area.Grading built in so hot leads surface immediately.
  • Unlimited captured leadsYour price is based on how many funnels you run, not how many people fill them out.Lead volume is unlimited. You pay for funnels, not leads.
  • Instant lead alertsKnow the second a lead comes in. The job details are attached so you can call while they are still hot.Get notified the moment a lead lands, project included.

  • FeatureIncluded
    Hosted page and website embedGo live on a hosted page, or drop a single embed into the site you already have.
    Branded customer emailsCustomers receive a polished summary in your branding as soon as they submit.
    Service-area checkAutomatically flags which leads fall inside the areas you serve.
    Private client dashboardEach lead opens to the customer's selections, photos, contact details, and the score behind its grade.Every captured lead lives in one dashboard with the details you need to follow up.
    Webhook-ready lead deliveryStandard webhooks with automatic retries, so a lead is never dropped if your endpoint is briefly down.Connect your CRM once and receive each lead with full project details attached.
    Performance visibilitySee which flows, steps, and sources turn visitors into jobs.
    CSV exportDownload any slice of your leads to CSV whenever you want.

    Premium add-ons

    Add-onBaseAdd-on
    Custom domainPoint your funnel to your domain, and send customer confirmations from your company email.BasePlatform subdomainAdd-on$39 / mo + $99 setup
    Remove platform attributionHide "Powered by High Roads" on funnel pages and confirmations.BaseShown on funnel surfacesAdd-on$19 / mo

    Usage add-ons

    Add-onIncludedThen
    Customer email sendsEmails sent through your funnels and workspace.Included2,000 / flow / moThen$10 / 1,000
    Team seatsGive your team their own secure logins.Included3 per workspaceThen$15 / seat / mo
    Media storageProject photos and estimate media.Included5 GB / flowThen$2 / 5 GB

    Roadmap

    In development. Not available to purchase yet.

    Add-onStatus
    Automated follow-upsSet-and-forget nurture emails for leads still deciding.Coming soon
    Online bookingLet customers book a consult right from the funnel.Coming soon
    In-funnel financingMonthly payment ranges displayed as part of the build experience.Coming soon
    SMS lead alertsSMS pings when a lead is ready for follow-up.Coming soon
    AI photo and visual transformsAI-powered photo enhancements inside your visual builder.Coming soon
    • Build Fee Upfront
    • 6-Mo Minimum, Monthly After
    • Annual, 2 Mo Free
    • 30-Day Launch Fixes
    • Leads Never Metered

Start Earning More LeadsLive In Days.

Build fees are starting points. A flow that needs more than a standard build is quoted higher per flow, before any work begins.